tirsdag, november 11, 2008

Carving a Blue Ocean: Shot Readiness

Just to be fair -- the term Shot Readiness was coined by me at a Blue Ocean conference in Sweden, where I gave a lecture for developing entrepreneurs. During the debate we were discussing the unique advantage of a certain manufacturer of camera bags. The term Shot Readiness was introduced to help define a Blue Ocean as it may be used to define just exactly how easy it is to reach a camera, which is safely packed away in a padded and well balanced camera bag.

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